Find, buy and sell private number plates for every individual and occasion.

The job description of a CEO means meeting the needs of employees, customers, investors, communities, and the law.

The CEO will often deal with only the higher-level strategy of the company and directing its overall growth, with most other tasks delegated to managers and departments.

Your new BMW 7 Series is a thing of beauty. The car is a statement of your success. It adds a regal air, proving your aura of competence.

However, you do not have a truly personal item on your car to mark you out as a true CEO. We are talking about a cherished registration.

We have the perfect number plate for pulling up outside official meetings. When you walk through the corridors of power, this plate will mark you out as someone of the highest, most calibre.


Everyone believes that CEOs can do whatever they want, are all powerful, and are magically competent. And this registration will mark you out as the leader of your organisation.

Over the last few years there has been a significant growth in “cherished registrations” which can take a number of forms, but ultimately they are unique to you. They are yours and they send out a significant message: you are serious about your game and your image.

Many cherished registrations are purchased as gifts for significant amounts of money. The primary reason for this is because quality plates hold their value. They remain an excellent investment.

If you are seeking an investment, or interested in selling or advertising a personalised registration or would like the “1 CEO” number plate for yourself, pop into our showrooms in London, Leeds or Bradford and we will see what we can do for you.