The Chelsea Truck Company’s bespoke vehicle conversions exemplify attitude, and the Chelsea Jeep CJ300 is no exception.

There are various factors to consider when buying a car, from reliability to handling, to power, to safety, to fuel economy, but for many, style is the key.

At it’s heart it’s a Jeep Wrangler, with the power and reliability for which it is famed - but as far as looks go the CJ300 is in a different class.

From the outside, the Chelsea Truck Company makeover gives the Jeep an aggressive edge not present in the stock model, while maintaining the classic lines of the original design.

The wheels are A Kahn Design alloys, the 17” 1941 wheels for off roaders, or the 20” 1988 set for those who like to keep their tyres firmly planted on the road.

Inside, there are hundreds of options, including sport seats with hand stitched fabric matched upholstery, custom dashboard dials and machined aluminium foot pedals.

It's simultaneously an immensely practical machine, a fashion statement, and a status symbol - the ideal vehicle for a Jeep enthusiast who wants to stand out from the crowd.